Organisers of this year’s Rugby World Cup have pledged to curb the antisocial behaviour that marred this year’s London Sevens in and around venues under their control.

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England Rugby 2015 - with the help of England legend Jonny Wilkinson, Prince Harry and a host of Richmond schoolchildren - launched the Rugby World Cup Trophy Tour on Wednesday at Twickenham stadium, to mark 100 days until the tournament’s first match on September 18.

The historic 82,000-seat venue will host 10 matches during the six-week tournament - including the final - with each match on course to be sold out.

Richmond’s Old Deer Park has been named as a designated fan zone - with requisite big screens, bars and entertainment - where more than 10,000 fans without tickets to the games are expected to watch events unfold.

One fan suffered serious injuries when he fall from a second storey balcony at the ground during the Marriott London Sevens last month, and there were widespread complaints about people's behaviour after the event.

Twickenham people took to social media to express their disgust at the rubbish-strewn streets and number of drunk fans seen urinating, even defecating, in public spaces during and after the two-day event.

Some observers described behaviour in and around the stadium as the worst they had seen for a rugby match at the venue.

But England Rugby 2015 managing director Stephen Brown was certain the World Cup would be remembered in the borough for the right reasons.

He said: "We are absolutely committed to making this a very positive event for the people who live here locally. That is what this is all about.

"There is so much good that comes from having 10 matches.

"We’d like to think that working closely with residents, the police and transport people, we leave a positive legacy behind in Twickenham and sets things up for the future.

"Within the venues we will always manage antisocial behaviour. As we move outside the venues it will always be a challenge because we don’t have control of absolutely everything, but where we do have control we certainly will be making sure people behave as they should do."